Zoga
THE BRIEF
In the midst of daily chaos, Zoga, a wellness studio and vegan cafe, aimed to promote its brand and increase overall awareness and recall amongst its target audience.
Atteline’s strategy was to offer a wellness sanctuary that speaks to the physical, mental, and spiritual needs of our target demographic, thereby positioning Zoga as an essential partner in their quest for balance and tranquillity.
By conceptualising and executing a curated wellness day filled with an array of activities, we engaged directly with the brand’s target audience.
THE DELIVERY
Atteline planned an event that truly stood out and connected with our target audience. We developed a branded itinerary featuring a variety of activities, including yoga, meditation, and sound healing sessions with leading instructors, scheduled throughout the day.
Each activity was carefully chosen to cater to the diverse interests and needs of our audience. Adding a personalised touch, we collaborated with a regional nutritionist on a barter basis who led a session on nutrition, offering insights on how to achieve a balanced lifestyle.
This was complemented by one-on-one sessions for attendees seeking personal guidance.
We carefully selected and invited leading media publications and prominent fitness and lifestyle influencers. This invitation list not only broadened our reach but also positioned our event as a unique experience within the wellness and lifestyle community, significantly boosting brand awareness and engagement.
THE OUTCOME
- Exceeded initial event KPIs, increasing our reach from 15 to 20 profiles to 28 media and influencer profiles
- Achieved high-quality coverage across multiple platforms, including websites, Instagram, TikTok, and YouTube
- Reached a total circulation of 1,909,850, indicating the overall audience size reached through our coverage
- Generated a PR value of AED 538,828.35, reflecting the equivalent cost of this media exposure if purchased as advertising space