Sunday Somewhere
THE BRIEF
Sunday Somewhere engaged Atteline to support the brand’s extensive retail network and distributor in the GCC via a robust influencer seeding program and PR strategy.
THE DELIVERY
Supporting its media relations, strategic partnerships and brand activations, Atteline identified and approached the top fashion and lifestyle players in the social media sphere who best embodied the Sunday Somewhere state of mind. Working under barter terms, Atteline negotiated agreements with some of the region’s leading male and female social media personalities to create a strong stable of supportive brand champions who post consistently for the brand ensuring it is top of mind.
THE OUTCOME
The brand reported an increase in organic followers from the region as well as an increase in sales off the back of the PR and influencer program, tracked via unique “link to shop” codes. Sunday Somewhere continues to seed to these new ‘friends of the brand’ from the GCC region with the latest designs, nurturing a powerful network of influential ambassadors, alongside highly curated strategic partnerships that continue to support brand awareness and sales.