Parfums De Marly

THE BRIEF

Regional brand Parfums de Marly was ready for a bold announcement. Our role was to hit home the brand’s prestigious standing within the region’s luxury fragrance market and beyond. Parfums de Marly is now one of the most recognised niche names for fragrance and continues to further claim market share with the execution of expertly planned PR tactics. Underpinned by the brand’s history and quality, our role continues to be the growth of brand visibility, to drive sales and further cement Parfums de Marly as a world-class leader in niche fragrances, not only in the UAE but internationally.

THE DELIVERY

We engineered strategic moves which reinforce the brand story, and create moments worthy of regional attention amongst HNWI and UHNWI networks, to maximise impact and ROI.

THE OUTCOME

These are the key milestones that have ensured regional PR success for Parfums de Marly:

Engage GCC Media. Drive consistent, high-quality features, profiling and product placement within targeted titles that reverberate with Parfums du Marly’s target demographic.

Carve out Connections. Amplify social reach within HNWI networks through intimate brand experiences such as co-hosted private dinners, activations, and “money can’t buy” experiences staged in Parfums du Marly’s Dubai Mall boutique or noteworthy, brand-aligned location.

Expand the brand universe. Forge prestigious strategic partnerships across the GCC with aligned luxury brands, organisations and networks that not only elevate brand awareness but deliver commercial leverage on a regional stage.

Champion thought-leadership. Position Parfums de Marly’s regional spokesperson as a leading “culture connoisseur” via securing opportunities to sit on industry panels and partake in conversations hosted via wider luxury networks.