Pandora
Essence Collection Launch
THE BRIEF
Pandora was ready to unveil its captivating new Essence Collection. Our role was to introduce this stunning line, celebrating individuality and self-expression through elegant, minimalist jewellery crafted with purpose and precision.
The collection redefined timeless style by blending modern design with Pandora’s signature craftsmanship, creating pieces imbued with personal meaning.
THE DELIVERY
To bring the brief to life, we executed a comprehensive launch strategy. The campaign began with the distribution of a carefully curated press release to key media outlets, introducing the Essence Collection.
This was followed by targeted media pitching and the strategic planning of an exclusive launch event. The event, attended by top-tier media, influencers, and KOLs, became the centerpiece of the campaign, fostering engagement and excitement.
In addition to the event, paid influencer collaborations were utilised to extend the campaign’s reach and impact. The influencers’ content, combined with consistent media coverage across print, online, and social media platforms, ensured the Essence Collection received widespread attention and recognition.
THE OUTCOME
- Engaged with the media – We saw a total PR value of over $28,773.48 in the first two months of the launch
- Built brand awareness – With a total circulation of over 2,363,148 – we put the brand in front of new audiences
- Managed brand reputation – Through 100% key message penetration in our coverage, our brand messaging was positive and accurate.