Atteline - Next brand expand in uae & ksa a family bonding
Atteline - Next brand expand in UAE & KSA two children with a very elegant clothes

NEXT

THE BRIEF

In September 2024, NEXT, the UK’s leading online clothing retailer, collaborated with Atteline to strengthen its brand presence in the UAE and KSA.

The goal was to position NEXT as the ultimate destination for stylish, coordinated looks for individuals and families, leveraging influencer marketing to enhance brand awareness and foster authentic connections with key audiences.

The focus was to showcase the versatility and appeal of NEXT’s Autumn/Winter 2024 (AW24) collection, emphasising its stylish and family-oriented fashion offerings through influencer collaborations that would drive awareness and engagement.

THE DELIVERY

Atteline executed a strategic influencer engagement campaign tailored to achieve NEXT’s objectives.

Atteline partnered with 20 influencers, leveraging a mix of x7 paid and x13 barter collaborations to enhance the campaign’s reach and authenticity.

Each influencer was carefully chosen to align with NEXT’s target audience and embody the brand’s ethos of stylish, coordinated fashion.

Leveraging platforms like Instagram and TikTok, the influencers created content that resonated with their followers, showcasing NEXT’s AW24 collection, reinforcing the brand’s commitment to style, quality, and inclusivity, and positioning NEXT as the ultimate fashion destination for families and individuals.

Influencers such as Carly Neave, Helen Farmer, Fefe Zireeni, Dalia El Ali, and Agne Brunette created aspirational content with their posts demonstrating the collection’s adaptability for diverse occasions, solidifying the brand’s relevance and appeal.

THE OUTCOME

The influencer marketing campaign achieved outstanding results, significantly boosting NEXT’s brand awareness and perception in the GCC:

  • Increased Brand Awareness: Influencer-generated content reached an audience of over three million, enhancing NEXT’s visibility in the competitive GCC fashion market
  • Enhanced Brand Perception: Collaborations with trusted influencers effectively communicated NEXT’s core values of style, versatility, and family focus, improving the brand’s reputation as a reliable and fashionable choice
  • Fostered Genuine Connections: By collaborating with influencers to craft personalised and relatable content, we nurtured authentic relationships between the brand, influencers, and their audiences, solidifying its position as a go-to fashion destination