EON Aligner

THE BRIEF

Atteline’s Jordanian MedTech client, Eon Dental, a leading dental technology company that is focused on high-quality clear aligner solutions, tasked us with the announcement of its Series B funding round in November 2021.

Eon Dental raised USD 26 million in its Series B funding, with a premier group of investors, led by a large international MedTech fund together with Arab Palestinian Investment Company, of Jasoor Ventures, Endeavor Catalyst, Spartech Ventures, and Bank al Etihad.

They were joined by existing investors Hummingbird Ventures, and Silicon Badia in the financing. The intention for the funding was to be used to power Eon’s next chapter – further advancing its manufacturing automation and clinical services capabilities, investing and innovating in its enterprise and clinical software solutions, and strengthening its commercialization and distribution. Atteline was tasked with managing and leading the communications strategy, as well as all involved partners from across the globe, to announce this funding round to increase brand awareness amongst its competitors, and most importantly further build brand trust. Another big focus for us was to highlight and stress the importance of funding in the region, further boosting entrepreneurship and investment into local and regional businesses and talent.

THE DELIVERY

Atteline developed the regional strategy for the GCC communications, working very closely with the company’s internal investor relations team, and implemented it leveraging both global and hyper-local publications to amplify the announcement messaging while also highlighting the company’s technological and medical capabilities and growth potential. To have the most impact possible, Atteline secured an exclusive first-run announcement with a trusted and leading regional news source, Arabian Business. With this shared and liaised on under embargo, once this lifted we went to the masses, targeting both global and local publications, ranging from healthcare specific to general business and news outlets. We hosted interviews with the likes of Forbes, WAMDA and The National, amongst others.

THE OUTCOME

Build brand awareness – With a total circulation of over 120 million, we got our brand in front of new audiences, and just as importantly, reinforced our authenticity and legitimacy in front of our existing ones. We saw a total PR value of over $6.5 million in less than 3 months.

Manage brand reputation – Through 100% key message penetration in our coverage, our brand messaging was positive and accurate.

Reach new audiences to further brand reach and support the bottom line – The increased trust in our brand saw many leads from potential customers reaching out to its medical and dentistry partners across the UAE alone.