Atteline - El Fuerte Marbella Hotel Front
Atteline - El Fuerte Marbella Fool side
Atteline - El Fuerte Marbella Beach Front B

El Fuerte Marbella

From Marbella to the Middle East: Elevating El Fuerte Marbella's Prestige Across the GCC

THE BRIEF

In May 2024, El Fuerte Marbella, a newly refurbished luxury hotel in the heart of Costa del Sol, partnered with Atteline to amplify its brand presence in the UAE and broader GCC region.

The objective was clear: position El Fuerte Marbella as a premier destination for luxury, travel, and lifestyle enthusiasts.

By spotlighting the hotel’s rich heritage and sophisticated modernity, the goal was to secure media attention and influencer engagement to drive brand visibility and establish its reputation as a top-tier travel retreat.

THE DELIVERY

Our approach was both strategic and tactical, focusing on a comprehensive media and influencer engagement strategy.

  1. Compelling Storytelling & Media Relations: We created and distributed a press release to announce the relaunch of El Fuerte Marbella, highlighting its unique combination of historical elegance and modern luxury. By tailoring our pitches to align with the editorial focus of major media outlets, we secured placements that would resonate with our target audience.
  2. Exclusive Media & Influencer Experiences: To showcase the hotel’s exceptional offerings, we invited a select group of key media editors and prominent influencers to visit the property. These personalised experiences enabled them to genuinely experience and share the allure of El Fuerte Marbella with their audience, enhancing the hotel’s prestige and appeal.

THE OUTCOME

The results were outstanding, delivering impact across multiple key areas:

  1. Amplified Brand Awareness: El Fuerte Marbella achieved a total media circulation of over 91 million through a focused media relations and influencer engagement strategy, significantly increasing its visibility within the GCC’s luxury travel market.
  2. Strong Media Engagement: Our approach secured prominent features in top-tier media titles, with an estimated PR value of over USD 635,000. El Fuerte Marbella’s story was featured in industry-leading outlets, including Hia Magazine, Marie Claire Arabia & Lower Gulf, Harper’s Bazaar Arabia, and MADAME Magazine, to name a few.
  3. Positive Brand Perception: Comprehensive and accurate media coverage ensured that El Fuerte Marbella’s brand story was told in line with its key messaging—highlighting its refined luxury, historical charm, and contemporary elegance. This consistency bolstered the hotel’s reputation as a high-end destination for sophisticated travellers.
  4. Secured Media & Influencer Support: Atteline successfully engaged and hosted five key media editors and five prominent influencers, offering them immersive experiences at El Fuerte Marbella. Notable participants included:

Media:

  • Farah Ibrahim – Gulf Moments
  • Sarah Rasheed – Marie Claire Arabia & Lower Gulf
  • Cynthia Kattar – Hia Magazine
  • Lubna Alnuaimi – Zahrat Al Khaleej
  • Laura Kell – Harper’s Bazaar Arabia

Influencers:

  • Maya Ahmad
  • Areej Nashashibi
  • Bana Elayan
  • Sara Alwari
  • Ghaith Marwan