The Chiron Clinic

THE BRIEF

Through high-quality individualized care, The Chiron Clinic treats the root causes of illness, to help patients achieve and maintain long-term health and well-being. With a cult following across the city, The Chiron Clinic is a multi-service integrative medical clinic based in Jumeirah, Dubai and was now expanding into Sustainable City due to its founding success. Our job was to launch the new clinic, increase awareness, educate our audience on the importance of holistic healthcare and drive footfall. 

THE DELIVERY

Rather than a launch event we went to the root “cause” of The Chiron Clinic’s success and followed the prescription – a comprehensive series of media, influencer and black book activations and reviews that allowed for 1:1 or small intimate activations that saw each and every individual undergo an appointment with the founder and/or recommended physician. We had to make sure we were tailored, integral and transformational. 

THE OUTCOME

A simply but hugely effective moment that saw just under 150 people walk through the door.

Through our strategy’s execution, we saw the following results from our work:

• Media Attendees: x36 
• Social Influencer Attendees: 64
• Media and Influencer +1s: 44
• Total Circulation: 30,829,442‬‬
• Total Ad Value Equivalent: $1,723,366.56‬
• Total PR Value Equivalent: $5,170,099.68‬

We saw a total of over 563 visitors within the launch event as a result of PR alone, with no additional media spend. The event was so successful that it required extra appointments to be taken at the old clinic to keep up with the demand as people booked follow-ups at their own cost and on their own time.