Atteline PR - Bioscience Clinic
Atteline PR - Bioscience Lab

Bioscience Institute

THE BRIEF

Bioscience Clinic Dubai offers its revolutionary Adipose-Derived Stem Cell Technology (ADC) to the Middle East. Located in Dubai Health Care City, Bioscience is the first regional laboratory and clinic from the European-based Bioscience Group, to culture and administrate autologous (the patient’s own) cell therapies. Thus this state-of-the-art clinic and lab offer the most exclusive and advanced tailor-made autologous cell therapies for safe, natural and long-lasting results. However, there is much controversy in the region around the use of stem cells and therefore, our mission was to first and foremost educate the market on the science and safety of the offering and thereafter, the ease and availability of the services.

THE DELIVERY

To educate our target audience we worked on monthly bylines, commentary pieces, research papers and white papers all of which supplemented our media relations objectives. Furthermore, we actively put our spokespersons forward for roundtables, profiling, conferences and awards to position the clinic as an industry and thought leader, owning all conversations around stem cells and their application in the market.

We also worked closely on all announcements for the clinics’ services and products. For example, the launch of the world’s most expensive face cream, using adipose-derived stem cells to create a skincare suite individually tailored to each patient.

THE OUTCOME

Today, the development of the laboratories in Dubai is a result of eight years of market penetration, breaking down the boundaries and resistance to stem cell research. 

  • A total of 150 pieces of coverage solely focused on the announcement in the first six months
  • 68% of coverage in tier 1 outlets
  • Six exclusive first-run interviews secured with top-tier outlets CNBC, Financial Times, Reuters, Arab News, The Dubai Eye Business Breakfast, and Arabian Business
  • 82% positive sentiment
  • A mention of stem-cell research and its safety in every piece, a KPI for the brand and Atteline
  • Total circulation: 3,008,652,057
  • An estimated advertising equivalency (AVE) of 219,884,425 and PR value of 658,901,405