Srishti Soni

An experienced communications consultant with over 13 years of expertise across MENA and India markets in brand reputation, crisis management and corporate communications.

Srishti has worked across varied sectors including Real Estate, Lifestyle & Entertainment, Healthcare, Oil and Gas, Education and Consumer Technology. Adept at leading strategic PR campaigns, managing stakeholder relationships and maintaining strong media relations, Srishti has successfully enhanced brand reputation and visibility for leading regional and global brands through developing and executing targeted communication strategies, overseeing content creation and navigating complex crisis situations.

A dedicated storyteller and creative thinker, Srishti excels in fast paced environments, consistently delivering results which align with the client needs. Known for mentoring teams, delivering quality counsel and building positive client relationships, Srishti is committed to driving impactful communications that achieve business goals, Srishti started her career with Genesis BCW headquartered in New Delhi, as part of the Associate Learning Programme. At Genesis BCW she managed brands across verticals, creating corporate and brand communication campaigns. Her last stint, over six years, was with Burson, formerly Asda’a BCW where she served as an Account Director for the Corporate and Financial Advisory practice leading some of the most prestigious regional brands like Dubai Holding, STARZPLAY, ENOC, Network International, iSP, OSN, Emaar Malls and Emaar Entertainment amongst others.

She holds a Master’s degree in Advertising & Marketing Management from Amity School of Communication, India. Srishti loves to cook and experiment with new flavours and recipes. She is an entertainment enthusiast and likes binge-watching in her free time.