Sophie Simpson

Spend just five minutes with Sophie Simpson and her greatest quality becomes unequivocal – positivity. It is a trait that has seen her take on the challenges, obstacles and successes of professional life with effortless grace, and cultivate a happy and rewarding work environment for the high achieving team she has grown around her.

Her vision, as captured in the likes of Forbes to Entrepreneur Middle East, is to “transform how the world communicates” by championing the diversity and unique skills of those who contribute to the ever-changing communication landscape.

Recognition for Simpson’s passion and talent for public relations extends beyond her peers and clients, having been consistently featured in the press and honoured by industry bodies with a myriad of awards including; PRCA MENA’s PR Leader of the Year two years consecutively in 2024 and 2023, PRCA MENA’s Medium Consultancy of the Year 2023, Campaign Middle East’s PR Agency of the Year 2023, Acquisition International’s Influential Businesswoman of the Year 2023, PR Week ‘One to Watch’, Womenswear Telegraph Gold Award and Campaign ME’s Faces to Watch, to name but a few.

When asked to describe the ethos which lies at the core of building a happy and rewarding business environment, Simpson says “I am, and always will be, focused on making Atteline the best place to work, for everyone. I deeply believe in bringing together a diversity of thoughts, perspectives and expressions, and encourage anyone who seeks to transform the way the world communicates, to join us on this journey as we grow”.