Uber

THE BRIEF

Uber has set a global goal to become a zero-emission platform by 2040. In alignment with this objective, Uber in the UAE has accelerated its efforts to achieve 25% emission-free kilometers on its platform by 2026, a target initially slated for 2030.

To announce this recommitment and emphasize the importance of sustainability, Uber sought to highlight its green initiatives in the UAE, emphasize the Uber Green product locally, cultivate relationships with the media, and convey the company’s pledge regarding emission-free kilometers travelled on the platform.

The Atteline team was tasked to devise an innovative event format to achieve these goals and effectively communicate this message.

THE DELIVERY

A meticulously planned media and influencer event was executed to reflect Uber’s dedication to sustainability.

Everything, from choosing the perfect venue at Al Barari nature escapes to the event’s eco-friendly decor featuring edible centerpieces, aimed to align with our green message.

Attendees also took part in a herb planting workshop to further emphasize sustainability.

Major media outlets like Forbes, Harper’s Bazaar Arabia, Dubai Eye, Al Khaleej, and others were invited to participate.

Throughout the event, engaging speeches and sessions effectively conveyed Uber’s commitment to environmental responsibility.

Additionally, to boost product and brand awareness, a visually striking exhibit showcased a Tesla EV covered in green moss, provided attendees with memorable photo opportunities that highlighted the Uber Green product.

THE OUTCOME

• 100% key message penetration achieved and desired media attendance secured:

• Media Engagement: Interviews Conducted: 35+

• Total Pieces of Coverage: 22, Coverage across online, print, and broadcast media.

• Impact: PR Value Generated: $202,396.74 & Total Advertising Equivalency: $67,465.58

• Audience Reach: Total Circulation: 14,113,928 (combining online, print, and broadcast audiences).