Leem

THE BRIEF

Leem, a modest Saudi fashion brand with a regional and global footprint, was poised for a significant campaign: launching three fashion collections within one year.

Tasked with this ambitious project, our agency was presented with a concise but challenging brief – to captivate prominent influencers and profiles with a GCC demographic, all under the constraints of a 150,000 AED budget, strategically allocated over the three drops.

THE DELIVERY

Targeted Paid Influencer Collaborations: We handpicked prominent influencers known for their influential voice and aligned values with Leem’s brand.

Notable names like Nojoud Al Rumaihi, Lama Al Akeel, Jihane El Aloui, Nada Baeshen and Nathalie Fanj were engaged within the budget.

To add an innovative layer to our campaign, we provided these influencers with unique discount codes, enabling us to track sales directly attributed to their promotion.

This approach ensured that each influencer’s distinct style and follower demographic not only resonated with Leem’s collections but also drove measurable results, offering us valuable insights into the effectiveness of our collaborations

Celebrity Engagement through Stylists: Our strategy extended beyond digital influencers to include celebrities.

We collaborated with renowned stylists to reach high-profile figures such as Renee Farah, Samah Zidan, and Abeer Sinder.

This approach amplified our reach and added an aura of exclusivity and glamour to the brand

Barter Collaborations in Key Markets: Understanding the significance of cost-effective strategies, we engaged with influencers in the UAE, Bahrain, and KSA on a barter basis.

This method helped stay within budget and establish a mutual value exchange, fostering long-term relationships and consistent coverage for a sustained period of time

Cohosted Events for Cultural Moments: To deepen our engagement with the audience and celebrate regional culture, we cohosted events around significant calendar moments such as Saudi National Day with esteemed profiles like Yasmeen Al Dakheel and Suha Nowailaty.

These events served as a powerful platform for live interaction, bringing the brand closer to its audience and potentially engaging with a new target demographic of potential customers

THE OUTCOME

The campaign’s success hinged on our ability to weave Leem’s story into the fabric of the GCC’s influencer landscape, enhancing brand visibility and audience engagement.

The result? A triumphant fusion of strategic precision and creative storytelling, propelling Leem as one of the leading modest fashion brands.

Below are the results from our influencer work:

• Engagement of 138 influencers with a presence across the GCC

• Achieved a staggering total reach of 32,368,982

• Generated an Advertising Value Equivalent (AVE) of $ 313,300

• A total PR value of $ 939,900.00

• Prominent showcasing of the brand at regional and global events, including Paris Fashion Week and Hia Hub, further solidified Leem’s position in the fashion industry.

• Business RIO 30% uplift in sales