Jacquie Aiche

THE BRIEF

We share the spirit of LA’s hottest boho luxe jewellery label, Jacquie Aiche, with accessory lovers across the Middle East through year-round media coverage in the region’s favourite titles. From chakra-cleansing crystal chokers to precious diamond rings with healing powers, we help Jacquie Aiche communicate its mission to make every woman look and feel uniquely beautiful.

THE DELIVERY

To deliver on the objectives we researched: Who is our audience? How do we reach them? How do we create attention-worthy moments to convert them into customers? Media relations and influencer engagement were pivotal tactics as they allowed us to not only target our audience with no barriers but also carve out connections. We amplified community social outreach through inspiring, surprising and delightful brand experiences, jumping on current events, such as Paris Fashion Week and reacting to live social content. Identifying and engaging with a diversified set of regional ambassadors and media focused by country, allowed us to forge new bonds and reignite existing ones that not only elevated brand awareness but delivered commercial leverage. We did this completely on barter, therefore not eating away at our budget.

THE OUTCOME

• 867 pieces of Tier A coverage to date (starting in 2018)
• KSA is now its second-best-performing market following the US
• 86 million dollars of coverage secured (PR Value since 2018 to date)
• Achieved a circulation of 5,75,930,020 (since 2018 to date)