Forever Rose X Disney
Commercial Strategic Partnership
THE BRIEF
Forever Rose sought Atteline’s expertise to support consumer awareness and demand with its expansion across the GCC and internationally, with 15 new stand-alone stores to launch within the first 18 months of engagement.
THE DELIVERY
Within Atteline’s launch strategy which integrated media relations, influencer engagement, and events/activations were strategic partnerships; collaborating with like-minded brands with aligned target audiences who are not in direct competition with Forever Rose. Inspired by an intersection of brand missions – creating magical and unforgettable moments – Atteline proposed and executed the global partnership with Disney around the store launches and 2017 premiere of Disney’s “Beauty & the Beast“, with Forever Rose’s signature “Bella Rose” at the heart of the collaboration.
THE OUTCOME
The Disney MENA introduction resulted in a global partnership with Forever Rose, seeing the brand prominently positioned at many Beauty and the Beast premieres globally, in addition to securing a multi-million dollar international commercial sales contract with Disney.
This partnership demonstrates the true power of perfectly aligned and executed strategic partnerships to support launch moments.