Bateel x Oscars®
Bateel's Debut at the 2023 Oscars®. Pride in being a Global Luxury Gifting Destination
THE BRIEF
For decades, award-winning pioneer in the global gourmet food industry, Bateel, has enjoyed an unparalleled legacy as the region’s ultimate luxury gifting destination with a diverse gifting range tailored to suit a variety of themes and tastes while embodying the brand’s bespoke elegance and reflecting the essence of its creative craftsmanship.
Bolstering brand recognition on a global scale whilst championing the brand’s core message of luxury gifting was a core objective for Bateel.
To accomplish this goal, Atteline took the initiative to identify a synergistic global partnership that extends beyond brand visibility, solidifying Bateel’s place in consumers’ minds.
We also proactively facilitated, negotiated, planned and announced this prestigious collaboration to the media in the GCC region and beyond, ensuring that media coverage prominently showcased the brand’s key messages:
- Pride in being a global luxury gifting destination
- Championing the brand’s world-class bespoke craftsmanship and product innovation
- Highlighting the brand’s diverse gifting range tailored to suit a variety of themes and tastes
THE DELIVERY
Following numerous conversations between Atteline and Distinctive Assets, the marketing team managing the legendary “Everyone Wins” Nominee Gift Bag presented to OSCARS® nominated actors and filmmakers, Bateel was selected to take part in this momentous event.
We then moved into Phase Two of our strategy where we devised and executed intuitive PR tactics for the launch.
The specially curated Abriz Drawer with luxurious gourmet fillings, was the highlight of conversations amongst media, influencers and consumers.
Our media relations outreach was amplified to target regional and international consumer and trade publications including print, online and broadcast, via a mix of profiling, bylines, commentary, press releases and media alerts whilst articulating the distinctiveness of this milestone partnership.
THE OUTCOME
- 100% Key message penetration of our messages outlined in the strategy phase was present in all of our coverage.
- 187 Total number of clippings.
- An exclusive interview on The Business Breakfast in Dubai Eye 103.8.
- A print/online interview with the likes of CampaignMe, CatererME, and The National.
- A total media circulation of over 4bn (4, 007,017,506)
- A total advertising equivalent of USD 686, 771, 79
- A total estimated PR value of USD 2, 060.315