AL Huzaifa X Russian Social Club

THE BRIEF

Amidst the ever-evolving luxury home market in the UAE, Al Huzaifa, a homegrown luxury decor brand, sought to promote its newly launched Al Huzaifa Design Studio, aiming to elevate its brand presence and establish a prestigious clientele within the affluent Russian community.

Atteline’s strategy was to highlight the studio’s unparalleled, end-to-end interior design solutions that cater to the sophisticated tastes of discerning customers. By leveraging our expertise in co-hosted events, we collaborated with the Russian Social Club, the first premium Russian-speaking social ladies’ club in the UAE, to invite their exclusive database.

Together, we hosted an engaging event that directly connected Al Huzaifa Design Studio with its target audience. 

THE DELIVERY

Atteline planned a distinctive and impactful event that resonated with the brand’s target audience. We took over the Al Huzaifa Design Studio and partnered with the Russian Social Club to host a three-hour event, inviting 30 key VIP and high-net-worth members.

The event featured personalised one-on-one sessions with the studio’s interior designers, a walkthrough of the brand’s studio allowing guests to explore the bespoke services in detail, entertainment such a live violinist and a sketch artist.  

This event not only showcased the unique offerings of Al Huzaifa Design Studio but also established a direct connection with the discerning tastes of the Russian community, positioning the studio as the premier destination for customised interior design solutions. 

THE OUTCOME

• Successfully increased the brand’s black book customers, resulting in two projects being taken forward 

• Achieved extensive social media coverage from most profiles, reaching over one million in circulation 

• Generated a PR value of $48,900