Al Fardan Fine Jewellery
Collaborating with Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan
THE BRIEF
Al Fardan Jewellery has been synonymous with luxury and excellence for more than half a century.
In March 2022, the brand unveiled a Ramadan capsule collection under the cultural ambassadorship of Sheikha Alyazia bint Nahyan bin Mubarak Al Nahyan and Sheikha Hamda bint Khalifa bin Mohamed Al Nahyan which was a phenomenal success.
Taking this partnership further, the brand launched a limited-edition capsule collection Al Noor, in collaboration with Fatima Ali Abed, embodying Islamic motifs and legacy, inspired by the Sheikhas in time for Ramadan.
THE DELIVERY
The Atteline team worked together with the client and designer to craft thoughtful themes and the brand narrative to amplify the hero piece, the medallion, which was designed in a mesmerising coral and green onyx threaded with Al Fardan’s famous natural pearl collection.
To supplement the media outreach, the team designed a critical path strategy for the outreach to ensure visibility for the additional pieces in the collection, namely, a selection of bracelets, earrings, and rings in a timeless style, influenced by the shades and patterns of Andalusian tiles and Islamic floral motifs.
Each piece gained significant attention in the media and resonated with our audience, the modern Emirati woman.
THE OUTCOME
We achieved 100% key message delivery through over 20 coverage pieces over a short 1.5 month period, and a significant uptick in brand consideration through this collection.