Hanine El Massri
Associate Account Director at Atteline and the Vice-Chairperson of PRCA MENA’s NextGen Arabia Committee
Hanine is an experienced Associate Account Director with a robust foundation in PR & Communications having worked on a portfolio of international and regional brands, from fashion & beauty, and health and wellness to corporate sustainability and broadcast brands. These include the likes of Careem, Discovery Networks, Liverpool FC, Pizza Hut, EDITION hotels, Sofitel Dubai The Palm, Pandora and Mermade Hair to mention a few. She has worked across corporate, consumer, and lifestyle briefs with a focus on content generation, copywriting, strategic thinking, events management, as well as media and influencer relations. She is bilingual and possesses strong ties to both English and Arabic media, and is the Vice-Chairperson of PRCA MENA’s NextGen Arabia committee.
