Bianca Riley
Senior Group Director at Atteline
Bianca Riley is a Director of Operations at Atteline, an integrated agency headquartered in Dubai.
With both boutique and international agency experience, Bianca brings global best practice to brands in the region to bolster communications and protect brand reputation. Bianca was awarded the Rising Star award in 2021 with the PRCA MENA.
She was shortly thereafter appointed as the Chair of its NextGen Committee, which was established by the PRCA with the aim of providing mentoring and networking opportunities for young PR professionals, advising them on how to navigate the industry landscape and their careers by senior, experienced professionals.
She currently also works as the Sustainability Ambassador for the agency, spearheading its focus and growth in sustainable communications, in line with the UNSDGs, and volunteers her time on the PRCA MENA’s People and Culture Committee, where she works with likeminded professionals to guide corporate culture in the PR industry across the Middle East and North Africa.
