Aftershock: Are you ready to face the post-Covid-19 world?

COVID-19 has arrested the attention of the world, and a great deal of information has been published about the pandemic in recent weeks, and as we try to make sense of the data, one fact is clear: no one will remain unaffected.

It is time to negotiate together this unprecedented event. At Atteline, we aim to help our clients protect their brand experience and equity, and provide them with the insight needed to come out stronger, ready to face the post-Covid-19 world. 

So how do we do this? The trajectory of a business successfully navigating a crisis is almost universally mapped against three phases- the immediate aftermath of the event, the duration of the crisis period, and the time when the crisis is over, and ‘normality’ resumes. We call these React, Respond and Renew and they are imperative to managing the immediate fallout, understanding and implementing the solution for the crisis period, and preparing for the ‘new’ normal after the event.        

Think about this three-phased approach as sprints to support rapid strategic decision making. We start with research, we must understand how people are experiencing this crisis or reacting to it by speaking to them directly, listening to them with empathy, and looking for the patterns and anomalies in their perceptions, attitudes, and behaviours. From there, we can now map out the stages which can include tactics such as 24-hour crisis management, reputation management, and most importantly, possible future opportunities for growth.

What we all must remember is crises create as much opportunity as they do uncertainty. The brands that will thrive post-Covid- 19 will be those that are ready to take advantage of the new world order, understanding the challenges it has created.

Reach out to [email protected] for more information. 

Written By:  Sophie Simpson, Co-Founder and Managing Director at Atteline